Link building has evolved substantially since the Penguin algorithm made low-quality link schemes a liability. In 2022, the tactics that work earn genuine editorial endorsement.
What Works in 2022
Digital PR: Creating genuinely newsworthy content — original research, surveys, data studies — that earns coverage in publications where your audience reads.
Broken link building: Identifying broken outbound links on authoritative pages relevant to your niche and reaching out to suggest your resource as a replacement.
Guest contributions: Contributing original articles to reputable industry publications in exchange for an author byline with a link.
What Doesn’t Work
Paid links, private blog networks (PBNs), mass directory submissions, and link exchanges are detectably manipulative and risk manual or algorithmic penalties.