A comprehensive SEO audit is the starting point for every new client engagement at Meridian. Without an accurate baseline, you’re optimizing blindly.
Phase 1: Crawlability and Indexation
The first question in any audit is whether Google can find and index your pages. Run a full crawl to identify: broken internal links (4xx errors), redirect chains and loops, pages blocked by robots.txt, and orphaned pages with no internal links.
Phase 2: On-Page Fundamentals
Audit every page for: unique, optimized title tags (50–60 characters), compelling meta descriptions (150–160 characters), single H1 tags, and proper heading hierarchy.
Phase 3: Content Quality Assessment
Thin content, duplicate content, and cannibalization are the most common content-layer issues. Each requires a different remedy.
Phase 4: Core Web Vitals
Pull your Core Web Vitals data from Google Search Console and PageSpeed Insights. Address LCP first (highest ranking impact), then CLS (user experience), then FID.
To get started, you can download our free audit checklist — or reach out to our certified consultant network for hands-on support.